Walkers challenged us to use the power of humor to break peoples' “I’m fine” autopilot responses. We realize that crisps aren’t always enough to make you feel better so we saw an opportunity to launch the brand new “Comfort Crisps.” Comfort Crisps, are Walker’s take on fortune cookies containing messages that will put a positive spin on a negative situation. We created flavors that relate to your problems and humor to brighten the situation.