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Monogram Mixtape

Monogram Mixtape

Integrated Campaign

Monogram is a cannabis company owned and operated by Jay Z. This campaign aims to use his influence in pop culture and in music to promote his new cannabis line. Featuring a Mixtape curated by Jay Z himself featuring popular artists. Certain songs are made for certain strains and the mixtape can be downloaded by scanning the QR code on the joint packs or above a festival via drones.

Students
Tyler Aguilera / MA Advertising
Awards
Bronze Addy

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