Listen Different is a campaign targeting music lovers and promoting Apple Muscis new Spatial audio mixes featuring popular artists as well as the chance to take part in an Apple music concert featuring The Weeknd and San Franciscos famous Symphony. To get users to listen to more of their favorite artists on Apple Music, the top percentage of listeners will get a special invite to attend The Weeknds concert with the San Francisco Symphony that will be recorded as well as turned into a short documentary.